Amy Brann

Amy is the founder of Synaptic Potential, a consultancy that helps people achieve
sustainable high performance, enabling them to contribute more to their organisation
by working smarter, not harder. She is an author and a global speaker whose ‘Fact
not Fluff’ approach is a welcome authority in a world awash with questionable
theories and neuromyths. She passionately believes that a great way to achieve your
full potential in life and work is by knowing more about how your brain works so you
can work with it rather than against it. Her combination of scientific expertise and
practical, real-world business experience gives audiences easy-to-implement
frameworks that are proven to uplift brain performance.

Over the past 20 years, Amy has been trusted by hundreds of businesses of all
shapes and sizes across the globe, including Tesco, Warner Brother, EY,
Twinings, Novartis and BNP Paribas, sharing fresh evidence-based insights that
challenge people’s status quo, and delivering practical frameworks on how to
improve performance and close the potential-performance gap that stops
individuals and organisations achieving their Whole Brain Potential TM.
As frequent keynote speaker at international business events, Amy gives
audiences invaluable bite-sized, actionable takeaways based on the latest
neuroscience research that leaders, managers and teams can implement in
their daily work practices to improve key skills from creativity through to
decision-making.

Over the years, Synaptic Potential have partnered with The Wales Centre for
Behaviour Change to support organisations, the Moller Institute at Cambridge
University to deliver programmes and Manchester Metropolitan University to
lead the neuroscience component of the Masters of Sports Directorship.
Amy is the author of three compelling books – Make Your Brain Work,
Neuroscience for Coaches, and Engaged: The Neuroscience Behind Creating
Productive People in Successful Organizations – that show organizations
practical ways to approach people development through the lens of
neuroscience.